Enable brand to gain more ‘in salon’ prominence and increase exposure of GHD throughout independent salons on a global scale. The brief was to design high quality, eye-catching window displays, gaining maximum interest and exposure to increase sales.

Penetration of 26000 global, independent hair salons

Unit ensured maximum window exposure with its standalone window mounted design, and GHD gained ‘pole position’ as a product of choice in salon. A sales uplift of 14% was achieved, a figure that was seen as hugely successful to the brand, so much so that GHD Australia tripled their quantities of GHD products. This unit has since gone on to be awarded Gold in the POPAI 2009 Awards in Hair Products & Fragrances.