To design a unit that demonstrated the quality of Blu-ray, whilst at the same time showcased the films available.

Distributed across 800 major electronic retailers & specialists

The unit stood apart from the competition in-store, creating a visually attractive and interactive display experience for the consumer.
The unit received extremely positive feedback from both Sony and directly from the consumer during mystery shopper sessions. This unit has since gone on to be awarded a Silver POPAI award in the Telecommunications and Computers category.