To innovatively entice none customers from the independent retailer channels to stock Winston’s by entering a prize draw. The unit was designed by Toast Design Agency, constructed by Valley. Its concept deriving from 90’s game show The Crystal Maze with tickets being blown around the sphere.

Distributed to multiple cash and carries across the UK

The units have successfully communicated the promotional messages required by the brand and opened up new routes to market through stockists. The units design was well received for its innovative look, successfully setting the brand aside from its competitors.