To communicate brand values and create stand out whilst competing with other cereal bars and the general snack market.

Country-wide distribution including multiple retailers such as Woolworths.

Created a 35% sales uplift, whilst gaining consumer awareness of the complete Kellogg’s cereal bar range.

Consumer comments

‘I wouldn’t normally know where to find the products, but it really stood out and gave me a healthier alternative’.


Store comments

‘Great to re-stock and we noticed a few comments from the competitors who wanted more prominence’.


Client comments

‘Really liked the results - it was quick and easy to process and good after care service’.