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News And Press
This is an area where you can read what is new in the world of in-store retail experiences. We work hard when it comes to keeping Valley at the forefront of innovative and progressive thinking in retail experience design and would like to share that knowledge with you.
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Valley Flying High with Dunhill
- 06/06/2008
Valley have landed a lucrative contract with tobacco giant British American Tobacco.
Valley are to produce high specification Duty Free merchandising bays for Dunhill, for distribution throughout airports across Europe, including Eastern Europe and Russia.
The in-store display delivers a new look and feel for Dunhill using high specification material including new state-of-the-art lighting. The unit will be designed to ‘grab’ people’s attention and ‘disrupt’ a very busy retail environment. The stunning POP will launch in July.
Valley’s Sales and Marketing Director James Haggas says ”We have enjoyed a long and loyal relationship with British American Tobacco and are very excited to be designing and manufacturing for such a ‘brand giant’ and look forward to delivering a ‘state -of -the-art’ display in this challenging retail area”
Valley have produced high street POP for British American Tobacco for over 27 years across Europe, China and South America.
Massive Orders from New Partner ghd
- 03/06/2008
The Trend-setting Hair Styling experts ghd have teamed up with Valley on an initiative to further push sales in salons globally.
Valleys superior knowledge and experience of producing retail experiences for the health & beauty market has resulted in an exciting new partnership with the global leaders of hair beauty.
Well over 10,000 POP units have been distributed across the globe including, Spain, France, Germany, South Africa, Scandinavia and Australia. ghd Australia are so impressed with the high quality and eye-catching displays that they have increased their orders threefold.
James Haggas Sales and Marketing Director says, “We are delighted with these huge orders. It just goes to prove that Valley's Creative team, have got it right”
The stunning range of POP includes a free standing unit designed to capture window attention and a counter top display created to drive sales in-store.
Top marketing turn offs for consumers
UTalkMarketing - 15/04/2008 View the original
A recent survey carried out by Pitney Bowes showed in-store promotions to be the least irritating!
Valley help AVG fight Cyber Criminals
- 15/03/2008
AVG have launched version 8.0 of their Internet Security software. The launch will be accompanied by a print and online campaign 'Tough on threats, Easy on You'.
To support this AVG asked Valley to bring this to life in store. 'We have provided AVG with a suite of point of sale items to support their independent retailers' says Lewis Turner, one of the designers at Valley. 'We used strong images to integrate with their print campaign and communicate effectively the threat of online crime.'
Paul Westwood, Marketing Manager at AVG says 'We asked a number of agencies to come up with the creative for our important launch, but Valley really understood what would work in store both creatively and practically. We now have a strong message in store to highlight the necessity for Internet Security software. These days, it's not only viruses that can harm your computer. Online criminals can potentially take control of any webpage and infiltrate your computer – to steal credit card numbers or to perform other criminal activities. By taking our campaign in store we can help stop on line crime'
Diageo delighted with Valley
- 14/03/2008
Diageo were recently delighted with Valley after they managed to produce and set-up Baileys & Bushmills Irish promotional point of sale within 9 working days.
'The whole chain worked really well from supplier (via Diageo) to customer. I will have my point of sale produced with Valley again as they are really organised and professional' Diageo Trade Marketing Manager Global Travel & Middle East.
The point of sale material is set up in the 7 big military shops in Germany.
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