Doctor Retail LIVE from Westfield Stratford City

At Valley we make it a priority to bring you live in-store news and retail display trends to help you in the development of your own in-store marketing campaigns. This month we visited the UK’s newest retail development, Westfield Stratford, situated slap bang next to the new Olympic stadium.

Westfield came across as an amazingly attractive and modern styled retail development. Boasting easy to shop layouts, large and accessible parking facilities and most importantly exciting, new brands to compliment the UK Olympic offering next summer. We have highlighted some of the standout displays and retail formats from our visit to hopefully inspire you along the way.

We were drawn to this stunning circular LED display positioned in HSBC, playing an eye-catching brand message to on looking consumers – really bringing the store environment to life.

New format stores were in their number at Westfield, with the likes of Game and Currys/PC World showcasing modern, spacious retail interiors that cleverly accommodate the modern surroundings of Westfield. Currys/PC World integrated a clever use of subtle strobe lighting to enhance the store space.

We were mesmerised by this innovative picture Frame housing a media screen in the O2 Store. Displaying content on their new ‘Priority’ promotion, the message appears all that more attractive sitting within the unlikely surroundings of a picture frame – subtle design but extremely effective! Lovely clean lines and inoffensive colours were on show within the health and beauty categories, in particular Origins and Biotherm, whose clever manipulation of lighting worked hard to attract the consumers eye.

We had time to drop in and witness some of our own work for Luxury Jewellers brand , Thomas Sabo. Complete with compelling, glossy finishes, complimented by neat wood vinyl flooring and tidy LED lighting additions. The design execution intended to reflect all the core brand values of Thomas Sabo. Links of London displayed a similarly stunning retail design, utilising the high ceiling space to create more presence and prestige atmosphere within the store.

We loved this 2 story wall display that almost appeared like an optical illusion – utilising the vertical space of the store environment to ergonomically ‘connect’ both the ground and first floors. A new Ann Summers store also boasted a fantastically retro styled store front complete with a clever angular appearance – disrupting and therefore attracting shopper attention!

Lighting, angles and box shapes were the theme of the sports retailers at Westfield. JD Sports in particular featured some impressive wall displays for adidas and Reebok that work hard to stand-out on the stylish black walls of the store and draw maximum footfall.

Follow this link to read more on our findings from Westfield Statford