Valley win Display of the Year 2011

So what is the formula for a Display of the Year and how can this recipe be beneficial for your brand, in-store?

Our Display of the Year, awarded to the highly acclaimed football boot wall display for sport super-brand adidas was a high volume, short-lead time launch that pushed the boundaries of project management.

The key elements to the adidas boot wall’s success were based around its longevity. Whilst the initial display was initially required to promote the ‘F50’ boot range (pictured) – modularity was essential in the displays structural design to cater for future boot launches using the existing carcass by re-cladding elements of the display. This was followed through with the launch of the adizero and then the Predator boot ranges, cleverly re-cladding with new graphics on the back wall of the display to transform its appearance, whilst maintaining a new, fresh look and feel at half the cost!

The displays impact was apparent through its magnificent sales uplift of over 53%, generated within the first month of its launch whilst enhancing the football boot category within each Sports Direct retailer across the UK.

We were also the proud benefactors of a further 2 Awards on the night, with the adidas boot wall receiving an additional Gold within the ‘Sports, Toys and Accessories’ category and a Silver awarded to our highly-creative Reebok Reezig display collection, designed to launch Reebok’s new Fitness trainer & clothing range into over 200 sports retailers nationwide.

The aim, like adidas, was to develop a creative in-store solution that provided our client with maximum ROI. Our approach for Reebok was similar by creating an innovative display design using the main design element of the Reezig range (the zig-zag) to expose one of the products USP’s. Reebok intended to promote different product variants within the Reezig range so therefore required some modularity built into the design. This was achieved by integrating the injection moulded zig-zag sides with replaceable hinges so that additional colour variants could be used to promote other Reezig variants. This allowed Reebok to undergo an extended in-store campaign using the original display carcass with both the Gondola and Slat Wall displays achieving staggering sale uplift providing a successful in-store launch for the Reezig range.

If you would like to talk to our award winning team here at Valley as to how we could enhance your brand, in-store and be in with a chance of a display of the year for 2012 please contact us on 01535 272861 or email enquiries@thevalleygroup.com