Definition: Refreshment and modification of existing tried and tested fixtures in-store.

Valley is skilled at creating a new look for existing products or brands and it is important that every P-O-P display reflects this concept by way of a refreshed image to create increased impact from existing, possibly 'tired' retail fixturing. Valley's success rate for this type of project has been extremely high, and we are constantly being challenged to assist brands to create a better look in-store, often using a modest budget, by re-using existing equipment and minimising marketing budgets.